Advertising has proved to be one of the most important tools for any business to be on top of the ever competitive market.
Many online entrepreneurs and salesmen have resorted to email marketing because of its effectiveness and the ability to generate more revenue. In this era, advertising costs have increased exponentially. Media companies are charging highly on advertising. E-mail marketing, together with social media marketing, is one of the most important tools to close a sale for any size business.
E-mail marketing, together with social media marketing, is one of the most important tools to close a sale for any size business.
One of the benefits of having an e-mail list is the ability to market your products to numbers of people with a common interest. For instance, it will be easier to sell a weight loss product to people suffering from obesity than advertising the same product on a broad range advertising venue
The other reason for building an e-mail list is that you can sell high ticket products directly to your potential prospects, depending on the category of people you have on your e-mail list. Affiliates may earn high commissions through this technique. It is all about providing your list with useful information, not only on your products or services but relevant information your prospects may be looking for until they are ready to purchase.
It is also easier to follow up your prospects if you have an e-mail list. Email marketing allows you to know more about your clients, what is holding them from purchasing your products, knowing any complaints raised by an unsatisfied customer, and above all understand the needs of your audience. It is important to keep in mind, though, that -as with any marketing tool- your efforts will be rewarded, as long as you track and analize the results you obtain with your email campaigns
After knowing the benefits of having an e-mail list, a question remains…
How do I build an e-mail list?
1. Identify your niche.
An email list is built according to a niche. If you are interested in promoting books, you should only focus on people who buy and read books only.
2. Creating a lead capture page. This is a page where the targeted visitors’ emails are obtained. There is normally a free offer given to people who give their email addresses. This is one way you can use to entice those that are not willing to give in their email. Remember that most people are reluctant to give their email address unless you provide them with something they want, mostly information.
3. An autoresponder. This is a software that sends an email directly to the person that has just signup or given in his email. Most of these emails ask the subscribers to verify their accounts. There are many autoresponder tools on the market you can purchase to attain the best results. Autoresponders may also be a great tool for remarketing