My business is fine and I don’t need more customers
If that’s your case, we congratulate you. However, just because you are satisfied with your customer base, it doesn’t necessarily mean that those customers will stay with you forever. Access to the Internet has grown enormously. Nowadays, most people go to the Internet and check Google or visit social media venues regularly. Chances are they are going to find out about other companies that can do what you do. It can be that you are the best provider for them, but not having a minimum presence on the internet may jeopardize the image they have of your company since other businesses are already speaking to them through this new media.
Nobody else does what I do.
There are always ways to improve products, services, and prices. Somebody else may be, at this right moment, thinking on a business model that will compete against you, directly or indirectly, in the near future. While you are reluctant of doing marketing on the Internet, your competitors aren’t. New businesses might be looking for some new areas to grow and they will find yours. Just because your current customers already know you, it doesn’t mean they can’t be lured by a new exciting business they heard about on the Internet. Ours is a difficult time. The time were people bought always in the same store has passed. Competition is so fierce that even giants are falling for not getting on board
My customers are offline
We suggest that you think this thoroughly. If you are only visible in the offline world, there is no doubt your CURRENT customers are offline. But what about the ones that are online and don’t know about you. Other companies are reaching them by using Internet Marketing and they might, in the long run, tilt the scale in favor of your competitors.
Internet Marketing doesn’t work for me
Probably you tried in the past, but you didn’t receive the response you expected. Online marketing can be overwhelming, confusing, and above all time-consuming. The most important thing is to plan strategically. For that, there are three important steps: Establish clear objectives, connect with your target audience, and analyze your data. Well-managed digital marketing allows quantifying efforts and results regardless of budget.
It is expensive
All marketing costs time and money. There are no free lunches. However, Internet marketing can be targeted with high precision so the investment may convert to a large number of sales. Compared with the offline marketing, it is cost effective if done properly
I don’t understand it
Not understanding how to market on the Internet is not a reason not to do it. You can always hire a contractor or an agency to plan, execute, and manage your campaigns.

Don’t be afraid of the new technologies. Embrace them and try to use them to your benefit to help you increase your bottom line

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E-mail marketing, together with social media marketing, is one of the most important tools to close a sale for any size business.
One of the benefits of having an e-mail list is the ability to market your products to numbers of people with a common interest. For instance, it will be easier to sell a weight loss product to people suffering from obesity than advertising the same product on a broad range advertising venue

The other reason for building an e-mail list is that you can sell high ticket products directly to your potential prospects, depending on the category of people you have on your e-mail list. Affiliates may earn high commissions through this technique. It is all about providing your list with useful information, not only on your products or services but relevant information your prospects may be looking for until they are ready to purchase.

It is also easier to follow up your prospects if you have an e-mail list. Email marketing allows you to know more about your clients, what is holding them from purchasing your products, knowing any complaints raised by an unsatisfied customer, and above all understand the needs of your audience. It is important to keep in mind, though, that -as with any marketing tool- your efforts will be rewarded, as long as you track and analize the results you obtain with your email campaigns

After knowing the benefits of having an e-mail list, a question remains…

How do I build an e-mail list?

1. Identify your niche.
An email list is built according to a niche. If you are interested in promoting books, you should only focus on people who buy and read books only.
2. Creating a lead capture page. This is a page where the targeted visitors’ emails are obtained. There is normally a free offer given to people who give their email addresses. This is one way you can use to entice those that are not willing to give in their email. Remember that most people are reluctant to give their email address unless you provide them with something they want, mostly information.
3. An autoresponder. This is a software that sends an email directly to the person that has just signup or given in his email. Most of these emails ask the subscribers to verify their accounts. There are many autoresponder tools on the market you can purchase to attain the best results. Autoresponders may also be a great tool for remarketing

The post Why is it important to have an E-mail list and how to get started? appeared first on Amphion Communications.

Tips to optimize your website for mobile users

User-friendly mobile design

Make sure visitors have a pleasant experience on your site when they’re visiting from their mobile devices! Your mobile website design should take into consideration the way users reach your website through their phones and tablets.

Making your digital marketing campaign or program mobile-ready can be a critical component of success. Nowadays buyers lean heavily on their mobile device to consume information and to interact and engage with providers. Make sure you work on your mobile website design

Mobile Website Design Tips

Make sure your website is mobile-friendly

1.- As with any design, always plan ahead. That will help you keep your website as streamlined as possible. Try to keep your pages to a minimum

2.- Simplify. Restrict the amount of information you input. it’s important to figure out what key pieces of information your visitors will probably be looking for and disregard the rest

3.- Utilize white space. Don’t cram information. Reduce the amount of text when possible

4.- Allow people to visit the full site. Make sure you include links on multiple pages that allow the user to return to the full version of the site.

5.- Avoid Flash animation since it is not supported by Apple products

According to Google “In the USA, 94% of people with smartphones search for local information on their phones. Interestingly, 77% of mobile searches occur at home or at work, places where desktop computers are likely to be present.”

Amphion is a full-service web design and development digital agency

If you need help regarding website design and want to spend few minutes with us on the phone, feel free to call us at

954-782-8668 or 1-888-267-4466

and if you think we might be a fit for you, we’ll help you with our expertise.

AMPHION Communications: Web design, hosting, digital signage, video, mobile websites, Google positioning and adwords management

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Target your effort to make SEO local perfect

Local search is extremely powerful. Mos customers turn to search engines for local information. Some stats show that up to 50% of consumers who conduct a local search on their smartphone end up contacting a local store within a day.

Focus on creating a Mobile Website.
Even though most current websites are responsive and work fine on mobiles, it is a better practice to have a different version of your website only for people searching on smartphones or tablets. Low time to upload and easy contact information are vital for mobile websites. Navigation also needs to be adapted for usability as well as content.

Build an email list

Keep contact with your customers and prospects. Newsletters can drive business by helping you notify customers about special offers or new products/services. Offer a special discount or incentive to entice people to subscribe to your newsletter, but most importantly write the newsletter with valuable information to keep growing your list

Use other high traffic websites

Craiglist-type of marketing could be an effective addition to small business. Remember that eye-catching headlines and call-to-actions are necessary tools to increase the number of potential leads. Make sure, though, they arrive at a highly optimized landing page.

Social Media
Local social media is perhaps one of the most powerful tools to increase awareness to your products but it requires constant work. It is important to write effective and useful content, and that requires research on who is your customer and also your competitors. It is very time consuming but profitable in the long run.

Strategic partnerships with other local businesses

Build relations with other businesses. Exchange links and referrals, develop cross promotion strategies,  join business associations and participate in local events. Be a speaker… All those elements will help create an image of your company that your neighbors won’t forget

Get listed in local directories

Even though they might not bring a lot of traffic, the sum of several will add up. You should always try to get listed in as many local directories as possible.

Request testimonials and reviews from happy customers

More than 70% of consumers have said in different surveys that positive reviews make them trust local businesses more.

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Digital Billboards

You’ve heard about Digital Signage advantages, but you just aren’t sure if it’s right for your business. Did you know viewers spend a longer time looking at digital signs because the bright, colorful designs are eye catching and engaging. In fact, in a survey of customers 71% reported digital signs stood out more than online ads. These signs simply grab more attention than traditional signs. Which means your brand gets noticed and receives more attention.

Show off your advertisement with digital signage! Digital signage puts your copy on display in a flashy way that gets everyone’s attention. Technology such as LCD and LED stands out among the sea of ads that your customers pass every day. You can display text, images, and even video using digital signage.

Digital signage advantages

Easily update your advertising content by using digital signage. Don’t spend excess money and time creating billboard images that you’ll just have to change within weeks. Whether it’s new prices, new copy or calendar information that you can get out to customers in real time, as soon as it happens.

Digital displays and signs received 400% more views than tradition, static signs. This technology makes displays more attention-grabbing and engaging with audiences. They are easy to read making the information accessible to anyone who reads it. Digital signs can be used anywhere. From Universities, to Restaurants, to Retail, digital signs can be utilized anywhere at anytime.

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Graphic Design Corporate Identity

Graphic design corporate identity, is about building the visual element that compliments your company’s logo and brand. The graphics should enhance what you’re trying to say with your product. In short, the corporate identity is developing your own language that supports the uniqueness of your product.

Visual branding is an extremely important part of corporate identity. Your Visual Brand is one of the first things that your customers see and it’s the first experience they have with your identity. That is why your brand has to visually represent the values that your business stands for. From color to letter types to pictures, your visual brand has to show what you stand for. Corporate Identity graphic design is about building the visual element that compliments your company’s logo and brand. The graphics should enhance what you’re trying to say with your product. Really, the corporate identity is developing your own language that supports the uniqueness of your product.

However, when creating a look for your Corporate Identity, it is important to not only think about the values of your company but also the values of your targeted audience. You have to know your audience and cater to their tastes and beliefs. This way you can narrow down the visual style of your brand and make it appealing to a specific demographic.

AMPHION Communications: Web design, hosting, digital signage, video, mobile websites, SEO, and Google adwords management.

Call us at 954-782-8668 or email at info@amphionweb.com and we’ll be glad to answer your questions

AMPHION Communications: 1534 SW 7th Ave. Pompano Beach FL 33060

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Online video marketing target

Online video marketing forecast should take into account our current young adult generation’s behaviors and interests. Millennials love video content and use online venues far differently than previous generations. They have their favorite youtubers, cast their shows to the TV, aren’t interested in cable subscriptions, but enjoy watching videos in their mobile devices. Millennials care for a video if it is recommended by a friend.

Video is and will continue to be a priority for a lot of social media networks. The amount of innovation that has occurred in online video in the last few years  is remarkable. We are getting to a point in which online video quality is, at least, as good as the quality cable and satellite are delivering. Systems are becoming more efficient in streaming and multicast capabilities.

Currently, there is programmatic advertising buying as a mainstream mechanism for display, notably in the future it will become the majority for video advertising. 

It is easier for the brain to process visual content than written one. Creating an impact through videos is therefore much easier.

Online video marketing forecast statistics

More than 60% of marketers and small business owners plan to increase spend on video during 2017. Not only that, for most digital marketing companies, video marketing is a more desirable skill than writing content. For now the most video sharing activities are done via Facebook, followed by YouTube. An staggering 9 in 10 consumers watch at least one online video per week.

Video marketing versatility

While social video is booming, marketers and small business owners use video for marketing on other platforms. Aside from social media, they use it in trade shows, in emails, in their own websites, and/or blogs.

Online video marketing future

While Facebook and YouTube continue to be the most popular channels for paid video promotion, marketers are paving the way for video promotion on mobile platforms, such as Instagram.

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