My business is fine and I don’t need more customers
If that’s your case, we congratulate you. However, just because you are satisfied with your customer base, it doesn’t necessarily mean that those customers will stay with you forever. Access to the Internet has grown enormously. Nowadays, most people go to the Internet and check Google or visit social media venues regularly. Chances are they are going to find out about other companies that can do what you do. It can be that you are the best provider for them, but not having a minimum presence on the internet may jeopardize the image they have of your company since other businesses are already speaking to them through this new media.
Nobody else does what I do.
There are always ways to improve products, services, and prices. Somebody else may be, at this right moment, thinking on a business model that will compete against you, directly or indirectly, in the near future. While you are reluctant of doing marketing on the Internet, your competitors aren’t. New businesses might be looking for some new areas to grow and they will find yours. Just because your current customers already know you, it doesn’t mean they can’t be lured by a new exciting business they heard about on the Internet. Ours is a difficult time. The time were people bought always in the same store has passed. Competition is so fierce that even giants are falling for not getting on board
My customers are offline
We suggest that you think this thoroughly. If you are only visible in the offline world, there is no doubt your CURRENT customers are offline. But what about the ones that are online and don’t know about you. Other companies are reaching them by using Internet Marketing and they might, in the long run, tilt the scale in favor of your competitors.
Internet Marketing doesn’t work for me
Probably you tried in the past, but you didn’t receive the response you expected. Online marketing can be overwhelming, confusing, and above all time-consuming. The most important thing is to plan strategically. For that, there are three important steps: Establish clear objectives, connect with your target audience, and analyze your data. Well-managed digital marketing allows quantifying efforts and results regardless of budget.
It is expensive
All marketing costs time and money. There are no free lunches. However, Internet marketing can be targeted with high precision so the investment may convert to a large number of sales. Compared with the offline marketing, it is cost effective if done properly
I don’t understand it
Not understanding how to market on the Internet is not a reason not to do it. You can always hire a contractor or an agency to plan, execute, and manage your campaigns.

Don’t be afraid of the new technologies. Embrace them and try to use them to your benefit to help you increase your bottom line

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E-mail marketing, together with social media marketing, is one of the most important tools to close a sale for any size business.
One of the benefits of having an e-mail list is the ability to market your products to numbers of people with a common interest. For instance, it will be easier to sell a weight loss product to people suffering from obesity than advertising the same product on a broad range advertising venue

The other reason for building an e-mail list is that you can sell high ticket products directly to your potential prospects, depending on the category of people you have on your e-mail list. Affiliates may earn high commissions through this technique. It is all about providing your list with useful information, not only on your products or services but relevant information your prospects may be looking for until they are ready to purchase.

It is also easier to follow up your prospects if you have an e-mail list. Email marketing allows you to know more about your clients, what is holding them from purchasing your products, knowing any complaints raised by an unsatisfied customer, and above all understand the needs of your audience. It is important to keep in mind, though, that -as with any marketing tool- your efforts will be rewarded, as long as you track and analize the results you obtain with your email campaigns

After knowing the benefits of having an e-mail list, a question remains…

How do I build an e-mail list?

1. Identify your niche.
An email list is built according to a niche. If you are interested in promoting books, you should only focus on people who buy and read books only.
2. Creating a lead capture page. This is a page where the targeted visitors’ emails are obtained. There is normally a free offer given to people who give their email addresses. This is one way you can use to entice those that are not willing to give in their email. Remember that most people are reluctant to give their email address unless you provide them with something they want, mostly information.
3. An autoresponder. This is a software that sends an email directly to the person that has just signup or given in his email. Most of these emails ask the subscribers to verify their accounts. There are many autoresponder tools on the market you can purchase to attain the best results. Autoresponders may also be a great tool for remarketing

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Tips to optimize your website for mobile users

User-friendly mobile design

Make sure visitors have a pleasant experience on your site when they’re visiting from their mobile devices! Your mobile website design should take into consideration the way users reach your website through their phones and tablets.

Making your digital marketing campaign or program mobile-ready can be a critical component of success. Nowadays buyers lean heavily on their mobile device to consume information and to interact and engage with providers. Make sure you work on your mobile website design

Mobile Website Design Tips

Make sure your website is mobile-friendly

1.- As with any design, always plan ahead. That will help you keep your website as streamlined as possible. Try to keep your pages to a minimum

2.- Simplify. Restrict the amount of information you input. it’s important to figure out what key pieces of information your visitors will probably be looking for and disregard the rest

3.- Utilize white space. Don’t cram information. Reduce the amount of text when possible

4.- Allow people to visit the full site. Make sure you include links on multiple pages that allow the user to return to the full version of the site.

5.- Avoid Flash animation since it is not supported by Apple products

According to Google “In the USA, 94% of people with smartphones search for local information on their phones. Interestingly, 77% of mobile searches occur at home or at work, places where desktop computers are likely to be present.”

Amphion is a full-service web design and development digital agency

If you need help regarding website design and want to spend few minutes with us on the phone, feel free to call us at

954-782-8668 or 1-888-267-4466

and if you think we might be a fit for you, we’ll help you with our expertise.

AMPHION Communications: Web design, hosting, digital signage, video, mobile websites, Google positioning and adwords management

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